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Coral Sea Marina

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Coral Sea Marina Resort_Logo

A Coral Sea adventure is calling!

April 15, 2019 |

1 July 2019 marks the significant union of two Airlie Beach icons, Abell Point Marina and the Coral Sea Resort. Australian entrepreneur and marina owner, Paul Darrouzet, exchanged contracts of sale on the resort in November 2018 with a vision to create a premium destination marina resort on the Whitsunday mainland coast.

From 1 July, Abell Point Marina and the Coral Sea Resort will be memorably rebranded Coral Sea Marina|Resort. The merger of these two well established businesses was an opportunity to create a unified brand and develop a compelling brand identity which is truly representative of what the new marina resort aims to be.

The new brand identity was born out of detailed research with key industry stakeholders, as well as the future vision of the Coral Sea Marina|Resort.

Creating a vibrant and inciting mainland marina resort destination is the vision for the future, so a freshly developed brand was deemed integral to this process.

Brisbane based creative agency, Nick Did This, was appointed to work closely with the marina resort team and as Nick Pritchard, owner and creative strategist, explains “A new destination deserves a new brand!”

Joscelyn O’Keefe, Abell Point Marina’s, marketing & business development manager explains, “We have worked with the team at Nick Did This over the last 6 years to develop a very strong Abell Point Marina brand, so they were the ideal choice to work with throughout this integration period. The creative team at Nick Did This have created a brand identity which will resonate across our varied target markets,”

The new look and feel for the brand will focus on the Coral Sea Marina|Resort being a destination that is all about experiences you will love, enjoy and remember, rather than just its facilities and accommodation.

The new brand archetype is about providing pleasure and happiness to visitors by delivering memorable experiences that reflect excellence in quality and value.

Kate Purdie, Abell Point Marina’s general manager believes “The development of the new brand is imperative for the future success of the Coral Sea Marina|Resort.”

 “The strength in both existing brands has been leveraged, with a strong focus on the romance and adventure of the Coral Sea as well as maintaining the current Abell Point Marina tagline of Stay, Play, Explore.  The tagline encapsulates the scope of experience available at the Coral Sea Marina|Resort for on-shore and on-water customers,” explains Ms Purdie.

 The renewed logo incorporates a marine symbol which is a visual representation of three distinct elements of the Marina|Resort precinct: the coral sea, the parkland and the marine activities. One continuous line links them all together harmoniously while the distinct colours gives them each a personality of their own.

“We’ve always loved working with Abell Point Marina, so we were thrilled to come on board and help develop the name, logo and look for Coral Sea Marina|Resort,” said Nick Pritchard.

“The coming together of the Coral Sea, the gardens and the marina into the new Marina|Resort is an incredibly exciting proposition, so we wanted to reflect that physically in the logo by bringing together three elements that represent these different aspects of the property. And now, we can’t wait to roll out a campaign that shows this is a place where adventures begin and real ‘moments’ are made!”

Over the coming months the new brand elements will be integrated across both businesses in anticipation of the official merger date of 1 July – when the adventure begins.

  • END

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Contact us

Shingley Drive
Airlie Beach
QLD 4802
07 4946 2400
marina@csmr.com.au
Mo,Tu,We,Th,Fr,Sa,Su 8:00 am – 4:30 pm

Coordinates
20° 16′ S 148° 43′ E

VHF:
Channel 09 call sign ‘Coral Sea Marina’

Media Enquiries

Media and commercial filming are not permitted at Coral Sea Marina Resort without prior written approval from management.

For requests contact us here or telephone 07 4946 2415

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coralseamarina

Your marina gateway to Airlie Beach, Whitsundays and Great Barrier Reef. Stay, Play, Explore... you’ll love every moment!
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Coral Sea Marina
No better way to start the week than with a delici No better way to start the week than with a delicious breakfast overlooking the marina...  Choose from one of our waterfront cafes:  🥐 @le.kiosk.cafe 
🥑 @bohemianraw 
🍰 @berryandmaple  Tempted??  #foodie #breakfast #marinalife #foodiesofinstagram
Birds eye view! 🤙 #coralseamarina #lovewhitsun Birds eye view! 🤙  #coralseamarina #lovewhitsundays #thisisqueensland
🐳🐋 We are excited to support the Whales of t 🐳🐋 We are excited to support the Whales of the Whitsundays project as a Platinum Sponsor as our region strives to become a Whale Heritage Site 🐳🐋  Find out more about the project on our website - visit MARINA NEWS!  #whalesofthewhitsundays #whaleheritagesite #whalesofinstagam #sponsorship
Christmas is coming... 🎅🎄 - have you check Christmas is coming... 🎅🎄  - have you checked out our online gift shop for gift ideas?  Postage available Australia-wide. Shop now: https://www.coralseamarina.com/shop/
Did someone say it was cocktail time?? Head down Did someone say it was cocktail time??  Head down to @thegardenbarbistro or @sorrento_airlie_beach at the marina and start your weekend off right!  #marinalife #sunsetvibes #weekendstartsnow
Last month we teamed up with @sanctuarycovemarina Last month we teamed up with @sanctuarycovemarina for our first joint Golf Day at @sanctuarycovegolf! Joscelyn & Amber from our team joined a group of boat owners, captains and industry partners for an Ambrose-style golf event on the Gold Coast.  We hope this event marks the first of many future golf days in our event calendar where we invite vessel owners and captains based on the Gold Coast to join us on the green! 🏌️‍♀️🏌️‍♀️🏌️‍♀️  #golf #marinaevents #ownersandcaptains  @pantaenius_australia @theboatworks @goldcoastcitymarina
Looks like everyone at this year's @horizonyachtau Looks like everyone at this year's @horizonyachtaustralia  Rendezvous made the most of their stay with us at Coral Sea Marina Resort and enjoyed their adventures throughout the Whitsundays!  ⚓️ Check out the event wrap up video on their YouTube Channel @horizonmya, it'll make you want to visit us!  📸 @horizonyachtaustralia  #coralseamarinaresort #stayplayexplore #lovewhitsundays #thisisqueensland #coralsearesort
Almost the weekend and time to enjoy the beautiful Almost the weekend and time to enjoy the beautiful #lovewhitsundays - if you're not out on the boat try one of the incredible bushwalks on the mainland. 🌴🌿  Have you tried the Coral Beach track in the Conway Conservation Area? 🤚 It's a beauty!  Read more:  https://www.coralseamarina.com/whitsunday-mainland-walks/
Our monthly 𝙼𝚊𝚛𝚒𝚗𝚊 𝙼𝚒𝚗𝚐𝚕𝚎 offers the perfect setting for guests, sponsors and operators to enjoy a few drinks over sunset from the Lookout Lounge and mingle with new people.  Successfully hosted every month throughout our winter cruising season with the support of our valued sponsors, these events are a guest favourite. As we wrap up the events for 2024 we'd like to thank all who 'mingled' this year and we look forward to seeing you all in 2024!! 🥂  #marinaevents #marinalife #morethanjustamarina #loveCSMR #coralseamarina
Congratulations to all our commercial operators fo Congratulations to all our commercial operators for their recognition at the 2023 Whitsunday Tourism Awards – these results are a testament to the incredible products and services you offer and we are proud that you call the marina home:  🏆	Adventure Tourism – @oceanrafting – Gold
🏆	Adventure Tourism – @kianasaildive – Finalist
🏆	Major Tour & Transport Operator – @oceanrafting – Gold
🏆	Tour and Transport Operator – @iconicwhitsunday - Gold
🏆	Unique Accommodation – @kianasaildive – Finalist
🏆	Unique Accommodation – Phoenix One – Finalist
🏆	Eco Tourism – @kianasaildive - Finalist
🏆	5 Star Luxury Accommodation – Intercontinental Hayman Island Resort - Gold
🏆  People’s Choice Award Experiences – @oceanrafting
🏆	Best of Queensland Experience – @portlandroads_whitsundays  Special mention to our valued industry partners for their recognition - we have the pleasure of working closely with these businesses and highly recommend their services:
🏆	@the_shiift – Most Outstanding Whitsunday Services Provider
🏆	@littlefishtourism – Tourism Retail Hire & Services - Bronze  Finally, well done to the @reeffestival on your gold win in the Festival and Events category – we are proud to sponsor this festival every year and you do an incredible job of bringing the magic of the reef to the shore for all to enjoy!
You can shop online and in-store at our gift shop You can shop online and in-store at our gift shop - from sarongs to sun shirts, umbrellas to beach bags, we have a full range of holiday gift ideas!  https://www.coralseamarina.com/shop/
Hands up if you deserve a lunchtime treat!? 👋👋👋  ⛵ Epic views! 
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🍻 Great Menu! 
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✅ Lunchtime sorted at @sorrento_airlie_beach  #coralseamarinaresort #lovewhitsundays #stayplayexplore
🧘‍♀️ Have you tried a Pilates class at ou 🧘‍♀️ Have you tried a Pilates class at our The Lookout Lounge?  Delivered by @whitsundays_pilates in a relaxing venue with the best views in town! 🧘‍♀️  Classes are available on a variety of days/ times - check out their full schedule here: https://www.whitsundayspilates.com.au/  #pilates #mindfullness #wellness #coralseamarina #coralseaacademy
Spring time in the #lovewhitsundays . . . #whiteh Spring time in the #lovewhitsundays 
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#whitehavenebeach #greatarriereef #coralseamarinaresort #stayplayexplore #lovecsmr
What's your flavour? 💚❤️💛 Things are he What's your flavour? 💚❤️💛  Things are heating up this spring so come down to the north marina village and enjoy a refreshing smoothie at Le Kiosk Café  #coralseamarinaresort #lovewhitsundays #stayplayexplore
Stuck for lunch time plans? Pop in to @bohemianr Stuck for lunch time plans?  Pop in to @bohemianraw to sample something new! 
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#coralseamarinaresort #bohocafe #stayplayexplore #lovewhitsundays
Soaking up our #lovewhitsundays 💙 . . . #corals Soaking up our #lovewhitsundays 💙
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#coralseamarinaresort #thisisqueensland #seeaustralia
The view that never gets old 💙 . . . #whitehave The view that never gets old 💙
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#whitehavenbeach #lovewhitsundays #coralseamarinaresort #stayplayexplore #thisisqueensland #seeaustralia
Treat yourself to something scrumptious... . . . Treat yourself to something scrumptious... 
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Stroll down to the south marina and pay @berryandmaple a visit!  #coralseamarinaresort #lovewhitsundays #berryandmaple #stayplayexplore
Searching for something different to do? Why not u Searching for something different to do? Why not unleash your inner creativity with an 🎨ART CLASS?🎨  Capture moments from your day and lift your spirits through art!  ✅All materials provided, no experience necessary 
✅Suitable for all ages!
✅This WEDNESDAY 20th September - ONLY $49.99 per person  BOOK NOW ---> whitsundaytickets.com  @trueheartconnections 
#coralseamarinaresort #lovewhitsundays #stayplayexplore
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  • Home
  • Marina
    • Berth Booking
    • Superyacht Facilities
    • Superyacht Services
    • Marina Village
    • Marina Map
    • Sustainability
  • Platinum Crew Club
    • Join the Club
    • Benefits
    • Crew Events
    • Crew Activities
    • Community
    • Club Partners
  • Cruising Grounds
    • Great Barrier Reef
    • Whitsunday Islands
    • Superyacht Anchorages
    • Whitsunday Coast
    • Itinerary
  • Experiences
    • Great Barrier Reef
    • From the Air
    • Island Time
    • Land Activities
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    • Wildlife Encounters
    • Local Guides
  • Our Network
    • Partner Boatyards
    • Partner Marinas
    • Superyacht Agents
    • South Pacific Partners
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  • Contact Us
  • Sustainability
  • News
  • Coral Sea Academy
  • Video
  • Testimonials
  • We value your feedback